Website Design Pricing Packages
For local businesses — brochure sites, online stores, and booking sites
🟢 Starter Package — $1,200–$1,800
Best for: New businesses or simple service providers who need a professional online presence.
- Up to 5 pages (Home, About, Services, Gallery, Contact)
- Mobile-responsive design
- Contact form
- Basic SEO setup (titles, meta descriptions, sitemap)
- 1 round of revisions
- Platform: Squarespace or Shopify (basic)
- Timeline: 1–2 weeks
🔵 Growth Package — $2,500–$4,000
Best for: Businesses that need e-commerce, bookings, or more custom design.
- Up to 8 pages, custom layout (not just a template swap)
- Online store setup (up to 25 products) OR booking/appointment system
- Payment processing integration (Shopify Payments, Stripe, Square)
- Basic email marketing signup integration
- On-page SEO for all pages
- 2 rounds of revisions
- Timeline: 3–4 weeks
🟣 Premium Package — $5,000–$10,000+
Best for: Established businesses wanting a fully custom brand experience.
- Fully custom design (no template)
- Unlimited products / advanced e-commerce features
- Custom integrations (inventory, CRM, email automation, etc.)
- Copywriting assistance included
- Professional product/brand photography coordination
- 3 rounds of revisions
- Timeline: 5–8 weeks
🔧 Common Add-Ons
| Add-on | Price |
|---|---|
| Extra page | $150–$300 |
| Logo design | $300–$800 |
| Copywriting (per page) | $100–$200 |
| Basic SEO package (keyword research + setup) | $400–$800 |
| Product photography editing (per 10 images) | $150–$250 |
| Rush delivery (under 1 week) | +25% of project total |
🔄 Monthly Maintenance Retainers (optional, recurring revenue)
| Tier | Includes | Price/mo |
|---|---|---|
| Basic | Hosting coordination, backups, security monitoring, minor text/image edits (up to 1 hr) | $100–$200 |
| Standard | Everything in Basic + monthly content updates, small feature tweaks (up to 3 hrs) | $300–$500 |
| Active | Everything in Standard + SEO monitoring, blog/product uploads, priority support | $600–$800 |
📋 Payment Terms (suggested)
- 50% deposit due before work begins
- 50% balance due upon completion, before final site handoff/launch
- Client provides content (text, images, logo) unless copywriting/photography add-ons are purchased
- Revisions beyond the included rounds billed at $75–$100/hr
💬 Notes for You
- Anchor your quote to the Growth package — it’s usually the best value proposition and steers clients away from lowballing you on Starter.
- Since you have direct Shopify migration experience, lean into that for any client wanting an online store — it’s a strong differentiator over generic “I build websites” freelancers.
- Retainers are where the real long-term value is — even a handful of $200/mo clients adds stable recurring income on top of project fees.